If you’re reading this blog post today, I take it that you would also like to be a blogger yourself. But you can’t bring yourself to do it for whatever reason. Trust me, I’m not a stranger to the number of excuses you create for yourself when you’re afraid to take the leap and follow your dream, especially when part of your dream involves blogging. I wanted to be a blogger every single day for over FIVE YEARS before I finally launched this website. And in those five years, I think I came up with every excuse in the world as to why I couldn’t do it.
While blogging may look like tons of fun as a reader, it can be SUPER intimidating at first to start your own blog. Part of the reason is that there’s so much that you have to learn if you want to be a “successful” blogger. But the main reason why I think it’s so intimidating to take it up is that you have to be vulnerable in a very public way. You’re not just sharing a photo of yourself online with a quick caption. You have to write from the heart and share details of yourself that maybe no one even knows about you (at least if you want to be a personal blogger).
Maybe you’re in that same place right now, that place I was in for five years coming up with every excuse I could think of to prevent me from embarrassing myself in front of everyone I knew by creating a site and sharing the real me. So this blog is for you: the person out there who desperately wants to be a blogger or even a YouTuber and is scared out of their mind to take the leap and just do it. These are the top 14 limiting beliefs of first-time bloggers, followed by my advice at the end on how to overcome them. Let’s get into it!
1. I’m too late
If you’re like me, one of the top excuses for holding yourself back could be, “But I’m too late!” I get it, it’s almost 2020 and it seems like everyone and their mother has a blog at this point. So how could we possibly be successful when we’re just starting, right? Here’s the thing, I do believe that content creators who started blogs and YouTube Channels YEARS ago, did have such an advantage. Not many people were doing it back then. There wasn’t this crazy amount of content like there is now. It was far easier to stand out, get noticed, get engagement, and attract followers and subscribers. The people who started blogging back when no one understood it were smart.
However, just because you didn’t start back then, it doesn’t mean that you can’t be successful if you’re just starting now. That’s like saying you can’t possibly open up a successful business NOW because you’re too late. Why start a restaurant or a coffee shop now when McDonalds and Starbucks already exists, right? No. You would never say that.
Here’s the thing: yes there are super successful bloggers out there who have gone on to create podcasts, books, and businesses left and right, but being a new blogger has one major advantage that those big-time bloggers don’t have. Have you noticed that in the last couple of years there’s this disgust and animosity towards influencers? People everywhere went from LOVING influencers to HATING them almost instantly and blaming them for body image issues, pressure for likes, and low self-esteem. I think part of this is because of jealousy: people wish they were one of the lucky few who get to live a cushy life just for posting about themselves online. But the main reason I think this happened is because people lost touch with influencers and bloggers. They grew too big, developed a perfect brand, and posted ads online weekly. Not to mention their life always looks SO freaking perfect. The average person doesn’t connect with that anymore.
People are sick of “influencers” and big-time bloggers. They want something real, authentic, and fresh. That’s where you come in. Starting a blog NOW isn’t a bad thing. It’s actually good because you’ve been on social media for several years at this point. Your friends and followers know you, they like you, and they see you as a REAL person. Just because you’re not a popular blogger right now, doesn’t mean that people won’t be attracted to what you have to say. You’ll be starting in a new wave of influencers that people trust and connect with more.
2. I don’t know ___(fill in the blank)___
“But Heather! I don’t know jack sh*t about SEO, or designing graphics, or getting readers, or utilizing Pinterest, or building an email list!”
I always say that building a website is very much like starting a business. You have to learn all of these odd things that you never even thought you would have to do. You have to learn how to write, design graphics, create new web pages, get more readers, build a social media following, learn to code, learn SEO (search engine optimization), create automated emails, and so much more. It’s a whole thing. But guess what? No one knew any of that crap before starting a blog. It’s impossible to know how to do any of those things without ever having done them before! You can’t possibly know how to do SEO or code when you’ve never done it or been taught it before.
Let me fill you in on a secret, I don’t know most of that crap either. It’s embarrassing how little I know about that side of blogging. I’m two years into this and I still have SO much to learn and master. I just write because I want to! I finally stopped telling myself that I had to know everything there was to know about blogging before I created my website because that mindset is bullsh*t. It’s beyond ridiculous that we tell ourselves we have to be a genius at something before we’ve even begun. You learn those things as you go. You learn them on the job.
I actually just connected with two different women last week who are going to teach me SEO, automated emails, and how to create ebooks. I’m still learning! But the fact that I’m HERE, showing up, and writing every week proves to people that I want to learn and makes them want to help me! These things take time, but you will find help and learn these things eventually.
3. I don’t have a photographer
One of the big reasons why I wouldn’t let myself start a blog for so long is because I didn’t have a photographer. All of the “successful” bloggers have FLAWLESS photos that seem never-ending. The concepts are incredible, they have tons of props and outfits, and they regularly stage photos for things like holidays. For that reason, the photography aspect of blogging could be the most intimidating. People like photos and they expect high-quality now.
But this is another limiting belief of new bloggers because we expect that of ourselves right off the bat. We expect the website to look incredible, even when it’s brand spanking new and we have no experience. But I can say with absolute certainty that you will find a photographer eventually.
How am I so sure? Well, there’s this magical thing called synchronicity! It’s when the universe lines people, places, and things up that appear as simple coincidences but are all happening for a reason. I just so happened to meet my friend and photographer, Ray Reyes, through a photographer that I used to work with in St. Augustine who simply wanted to see Ray and I work together. Ray was looking to get out of a creative funk, and I was looking for help with my website. When we met up for coffee, neither one of us knew how close we would become or how much we would end up helping each other out over the last year. And as you might know by now, I’m a believer in the Law of Attraction. I believe that if you’re working on your passion, thinking about it, and dreaming about it, the universe will draw exactly what you need to you like a magnet. That’s exactly what I believe happened with Ray and me. Neither one of us went searching for the other, we ending up connecting accidentally and it’s been a creative match made in heaven. (I’m picturing him reading this right now and laughing at me).
If you’re not into a spiritual explanation, think about it like this. When you’re a creative person who is working on projects like blogs and talking about them with other people, you will start to meet people who share the same interests as you or want to help you. Creatives LOVE collaborating and helping each other. After all, no one follows their artistic passions to make money. Hell no. Any creator will tell you that they do it just because they love it. I’m just now starting to build up a network of other creatives and entrepreneurs so that we can support each other, collaborate, and help each other grow. It didn’t happen overnight, but it will happen for you in time. So don’t panic if you don’t have someone like a photographer to help you before you’ve even built a website. Build the site, start writing, keep an open mind, and network with people. You’ll have help soon.
In the meantime, use things like Canva to create graphics or use websites that allow you to use photos for free. Whatever you do don’t EVER pick some random image off Google to slap on your blog. There are actually people that post photos of Google and wait for bloggers to steal them and use on their own websites, JUST so they could sue them. I recently read a story about a woman who was sued $9,000 because she used a random photo of a pepper on her blog post.
4. It’s scary! What will people think of me?
If you’re reading this blog post today, there’s a good chance that one of the reasons you’re holding yourself back from creating your blog (or even YouTube Channel) is because you’re scared about what other people will think of you. I understand this fear more than you could know. This is a very real and reasonable fear. When you’re first starting a blog, it’s awkward as all hell. You create this website for the first time and all of your friends, family, and followers go look at it and wonder, “What the hell is this? Why do they have a blog all of the sudden?” Or “Oh God, not ANOTHER blogger.”
Not only is blogging something that is blasting you out of your comfort zone but if it’s a personal blog, then it also forces you to open up and be vulnerable on a very public platform. A platform that any co-worker, friend, neighbor, or acquaintance can find. After the first several personal, introspective blog posts, you might even be left with a vulnerability hangover – that rush of shame and regret after opening up and sharing your weaknesses with others. But just like anything else in the world, it gets easier the more you do it.
Hell, I shared pictures of my face after a chemical peel where I was shedding my skin like a snake! Check out my blog post, The Jessner Chemical Peel, if you’re interested in learning about my chemical peel experience, results, and recommendations. Or hey! Remember that time when I opened up about how I’d been experiencing depression for all of 2019 even WHILE being a self-help blogger. Make sure to check out that blog, “I’m Seeing a Therapist + How I Discovered I Had Depression & Why I’m Thankful For It,” If you’d like to learn about that.
When I first started Lost Online, I used to only share posts about social media and was scared to open up and show the real, unfiltered ME. I was so afraid of people knowing the real me – The real Heather who struggles with self-sabotage, lost my hair at 19 from birth control, and believes in things like universal signs and the Law of Attraction. Now, look how far I’ve come! I would have never in a million years imagined that I could talk about those things so publicly. I was so scared that people would learn all of this information about me and end up thinking, “This girl is f*cking weird.” But you know, if they do think that, they don’t tell me. The only messages I receive are positive ones.
The point is, anything is new and scary, foreign, and uncomfortable in the beginning, but with each post, you gain more and more confidence. You find your voice, you discover what you’re passionate about, and you even start to get messages from people sharing how inspiring you are to them! As I’m writing this, I just got an email from someone who wanted to reach out and tell me that my blog is “amazeballs.” So don’t be scared of what other people think! There are millions of people out there who share the same beliefs, interests, and hobbies as you do. THOSE people will become your readers. And if your blog is not someone’s cup of tea, they won’t read it!
5. I can’t make money blogging
Another major limiting belief that holds people back from starting a blog is that they have NO idea how to make money doing it. I’m sure you’re familiar with that recurring thought that pops up into your head saying, “Why should I start a blog now? I have no idea how I’m going to earn an income from this.” I have a few points I want you to takeaway to stop this thought from eating away at you.
First things first, you don’t have to. You don’t have to make money doing this. You can simply start a blog just because you want to and just because it’s fun. It doesn’t have to be anything more than that. It’s important to understand that this can just be a hobby. You shouldn’t feel pressure to be the next Jenna Kutcher because you’re starting a blog. The important thing is that you like it and it brings you joy. Just as the book “Big Magic” taught me, our creative projects don’t have to pay our bills.
The second point you should take away is that there are several ways to make money as a blogger, you’ll just have to discover which ones you want to do. You can email companies asking for sponsored posts, you could partner with brands and create campaigns, you could create a product line, you could sell ebooks, you could earn money through advertisements on your website, or you could use your website to attract clients (depending on what you write about or what business you have). And if you’re struggling with the financial side of it like I am, hire a business coach to help you take the next steps and earn some money! Because if you do want to earn a living doing this work, it’s more than possible.
6. I don’t know what I would write about
One common limiting belief that I hear from other women who want to start blogging is one that I also struggled with for those five years before I started Lost Online: “I have no idea what to write about.” That belief is what made me start several blogs that went nowhere because I was trying to be someone else.
I was trying to write posts that I thought people expected of young women, which were the beauty-related posts. I remember the first blog I ever wrote back in my sophomore year of college was a teeth whitening recipe! At the time I only knew of beauty bloggers and YouTubers, there wasn’t this big self-help and spirituality wave of bloggers that I see now… or maybe I just didn’t know there was. This belief of mine that I had to be a beauty blogger in order to blog kept me from discovering what I really cared to write about.
Until one day walking around my college campus, I finally had enough. I was sick of wasting time telling myself that I couldn’t do something I had dreamed about for five years, that I asked myself one simple question: “What could I write about for a year straight and never get bored?” Instantly I answered, “Digital media and the effects it has on the developing mind.” I had gotten “Lost Online” and wanted to help other people navigate the challenges that come from spending most of our time scrolling online.
I started writing about that, and before I knew it, I was starting to write more personal posts and get into the self-help realm. Now my blog has become about self-help and wellness to help people navigate all of the challenges that come with our modern-day lifestyle. But that wouldn’t have happened unless I had started writing about SOMETHING that I cared about, even if that wasn’t going to be the concept I stuck with forever. And guess what? You won’t stick with that concept forever! Your blog is a reflection of you and it’s going to change as you grow. So don’t get too focused on what you think you should be writing about, and just write. Write about what you care about right now, and it will all come together.
7. I don’t know where to learn about blogging
The most stressful thing about blogging is that there’s no blogging and content creation school to go to where people teach your SEO, coding, graphic design, how to make online ads, how to build an email list, how to create a sales funnel, a trailer for yourself, products, a podcast, ebooks, how to network with other other creatives, etc. It can feel like you’re all alone. You’re surrounded by this sea of questions and meanwhile, every blogger that you know of is getting brand sponsorships, clients, and creating massive amounts of content. Let me know in the comments if you agree!
I went to school for advertising, public relations, and communications and I was never taught ANY of those things. Sure I was taught about the IMPORTANCE of SEO, email lists, social media ads, and newsletters, but did any of my classes teach me how to do those things? Nope. It can be a lot to learn on your own. But don’t freak out. (We can’t have both of us freaking out at the same time.)
There are a couple of ways I’ve learned to help me through all of the confusion and stress that comes up when trying to start a blog and a business. One thing that I started doing was listening to podcasts. Yes, videos and articles can help you learn about blogging, but podcasts are BETTER. The reason being is that there are podcasts where the hosts do nothing but interview bloggers on how they found success and made money doing what they love. In one podcast you can learn all about how someone found success, hear about the technical side of blogging, and get step by step breakdown of how that person became a full-time blogger.
The next thing that’s been incredibly helpful with this limiting belief is networking. I recently went to a Mastermind in Tampa where I met about a dozen women who are all entrepreneurs, authors, bloggers, health coaches, etc. I was surrounded by these women who all wanted to create a career for themselves doing what they love and be their own boss. They were incredible women and of course, they all had their own limiting beliefs, struggles, weaknesses, etc. And what we all realized that weekend was how much we could all help each other. We all have skills that someone else needs help in. I ended up connecting with all of them on Instagram and now I have coffee dates with a few of the girls to learn more about how we can support each other in our dreams and help each other with the tasks that we struggle with. I HIGHLY encourage you to go to events like this and meet people. You’ll find so much support and connection and be able to learn about things in person and ask in-depth questions.
The last thing that’s helped me with this limiting belief is hiring a business coach. By hiring a coach, I now have someone to teach me how to do things like create ebooks or automated emails AND to break these things into baby steps so that it all gets done and doesn’t seem so scary and intimidating. My business coach also has a network of women who she can turn to ask questions and get resources that I need if we’re ever stumped.
8. I don’t know what to call it
Isn’t it funny how when you want to do something like start a blog, you can spend weeks obsessing about a name when in reality there are FAR more important things you should focus on? It’s kind of like whenever I had a test while I was growing up, I would suddenly get the urge to work out or clean my room whenever it was time to study. Obsessing over the name is just another fun way that our brains discover as a way to procrastinate. It’s something that we can blame for having not started when the real thing that’s holding us back is fear.
Yes, the blog name is important, but it’s not THAT important. I drove myself crazy trying to come up with names for years. I was so caught up on it without realizing that the name could be changed at any time. The blog name is NOT set in stone, especially if you’re brand new! So don’t let that small detail prevent you from moving forward. If you know what you want to write about, spend a day (ONE day) brainstorming ideas. And if it’s a personal blog, don’t be afraid to have your name be the name of your website! It’s your personal brand and personal blog, you don’t have to reinvent the wheel.
9. I’m not a good writer
I’ve heard several different women share with me at this point that they fear they’re not good enough of a writer to have their own blog. They find their writing embarrassing and usually think back to their high school English paper grades which instilled this belief that they don’t know how to write. But to those people I always say, “I don’t think I’m a good writer either!”
Sure, I got A’s and B’s on papers when I was growing up, but I wouldn’t consider myself particularly GOOD at writing, especially when it comes to creative writing. I’d say my writing is “decent” or “ok.” Yet anyone who reads my blog tells me that I’m a great writer. I always find it funny when I get that feedback from people because I’m pretty sure my old English teachers would cry if they read my blog. I don’t always use correct grammar, I have no idea how to do AP style, I curse frequently, I write “lol” in posts, and I often start sentences with words like “and,” “but,” or “because.”
So there you have it, I don’t think I’m a good writer and I don’t think you have to be a “good” writer either. To write a blog, you just have to be able to write conversationally. That’s why people like my writing. It’s not because I’m JK Rowling. It’s because my writing is real, it’s easy to read, and it’s the same words that would come out of my mouth if you and I were talking about this over coffee instead of you reading this. You don’t have to be a fabulous writer to pursue this, you only have to be able to write conversationally and ENJOY writing.
10. I’m not interesting enough
One thing that really held me back from pursuing any form of content creation is that I thought that I wasn’t interesting enough. And if you haven’t started a blog yet, there’s a good chance that you might feel this way too. That you’re somehow boring or ordinary and that people won’t want to hear what you have to say. So let’s shut this limiting belief done immediately. YOU ARE INTERESTING. I promise.
It doesn’t matter if rude people called you basic, or boring, or lame while you were growing up. It doesn’t matter what that one person who’s just too cool for you has to say. You are interesting. To readers out there, you’re one of the most interesting people on the planet. You may not have a solid group around you who cares about the same topics you do or is as excited about them as you are, but your future readers will be. And they’ll think you’re amazing for having started a blog and written about a topic that they care about too.
I used to think that I had to look a certain way for people to be interested in me or care about what I had to say. I thought I’d have to have bright colored hair, tons of tattoos and piercings, and a hipster wardrobe for people to think I was interesting and want to read something I had written. These are all limiting beliefs. None of it is true. No one is going to be thinking, “This girl (or guy) isn’t interesting enough to write a blog.” People will connect with you because of your personality and passions. What matters is that you write about what you care about, create helpful content, and come up with interesting concepts.
11. There’s already people who blog about the same thing
I think there’s a good chance that this could be the number one limiting belief of new bloggers. Because if you want to start a blog, I bet you can think of several other bloggers who write about the exact same things that you want to write about.
Yes, everything has already been done before, BUT it hasn’t been done by you. Everything has already been said before, BUT it hasn’t been said by you. While other people may be writing the same thing as you and have found success and subscribers, the way that you relay your message and share your story will resonate with people differently. You’re going to attract people that resonate with you as a person, who may not connect with the other bloggers who are out there now.
If you’re still not convinced, think about it this way: There are thousands, if not millions of self-help and wellness bloggers out there, and yet here you are on MY website. You could have gone anywhere, but at this point, you probably subscribe to my blog, relate to me and my story, and enjoy the way that I write. Something about my blog resonates with YOU. But I’m sure you could find similar blogs out there about this same topic. There are plenty of readers to go around.
12. I have to take a course first
I’ve noticed that with people who want to be in wellness or content creation there’s this limiting belief that we never know enough information to start. We undervalue ourselves so much and think that we just need one more class, one more certificate, or one more program to finally start. Before I started Lost Online, I got into my head that I had to take an SEO course, a coding course, a writing course, and a photography course to start blogging – Which is all 110% FALSE.
You are smart. You have everything you need right now to create a WordPress website and start writing about what you care about. You don’t need another certificate or program to try to prove your worth to you. It’s just a fancy and expensive way that we self-sabotage, undervalue ourselves, and procrastinate. If you’re waiting to start a blog until you finish an extra course or program, know that it’s not going to suddenly give you the courage to spread your wings and do what you want to do.
If there’s a program that you’re dying to be in and you genuinely want to do like the Institute for Integrative Nutrition (IIN) was for me, then do it. But if you’re telling yourself that you can’t start blogging because you need a certificate first, you’re mistaken. That certificate is just a way to put off starting today.
13. What if it never amounts to anything?
Of course, no list of limiting beliefs is complete without the fear of crashing and burning, right? Another top limiting belief that new bloggers have is the overwhelming feeling that they’re going to be unsuccessful and that the entire blog would be nothing but a humiliating waste of time if you can’t generate enough traffic or make money eventually.
Let me tell you, I would rather pursue my dream and “fail” by not making money at it than to not pursue it at all. Sure it seems trendy and cool to be “a blogger” and make money off of your own website and social media platforms, but it doesn’t HAVE to amount to anything. Your blog doesn’t have to reach 20 million readers and generate enough income to pay your bills. What’s important is that you like it and you have a good time doing it!
No one will judge you if you don’t become an incredibly popular, full-time blogger. Why? Because you’re the only one who’s setting those expectations for yourself. And if I’m being completely honest, people will have no idea whether it’s considered to be “successful” or not. They’ll assume that as long as the blog is going, you’re kicking *ss at it! So who cares if nothing big ever comes out of it as long as it makes you happy and you like doing it?
14. I need a huge readership to earn money as a blogger
And last but not least, the ever so popular myth that you have to have a giant readership to make money as a blogger. Not true. Remember what I said before about how people don’t connect with mega-influencers anymore? People are attracted to PEOPLE! They’re going to buy products and read posts from someone they like, resonate with, and admire now more-so than the established influencers. And in 2019 and 2020, BRANDS KNOW THIS. More companies are shifting their focus and working with “micro-influencers.” Micro-influencers are people with a following of several hundred or several thousand followers. The reason being that these followers know and trust the influencer more. It’s a carefully curated group of followers with similar interests as you.
You no longer need a huge following to earn money as a blogger. You need a small, loyal fanbase. These people are far more likely to listen to what you have to say, care about you, trust you, and want to support you. They’re more likely to buy your products, become your clients, read your posts, etc. So let go of this belief that you have to be a super famous blogger to make a living!
My Top Advice for Beginner Bloggers:
I hope you enjoyed my top 14 limiting beliefs of new bloggers, and learned how to work through each belief to finally move forward and built the website you’ve been wanting to for so long. I created this post today because I’ve heard so many girls say to me, “I wish I could start a blog, but…” followed by their limiting belief. It makes me sad whenever I hear girls share their beliefs with me that it’s too late, or they don’t know something, or they don’t know how to make money. Because I don’t have all the answers either, but here I am writing a blog. And I want so badly to help them gain the confidence that they need to finally take the leap and start their own blog. I’m hoping that the advice I shared above helped get rid of those beliefs that keep us paralyzed from even starting on our dreams.
Now that you have some more confidence back and don’t feel so intimidated about blogging, I wanted to leave you with my TOP pieces of advice for starting your blog. This advice is designed for the person who is ready to take the leap and create their website so you can go into it with the right mindset.
1. Just start and get used to it
If you really want to start a blog but keep holding yourself back, I encourage you to go to WordPress, or Squarespace, or Wix right now, and just START a website. Because oftentimes just starting the website and picking a domain and template is the hardest part. Kind of like how getting dressed for the gym is harder than actually going to the gym. It seems like a bigger deal than it is, but once you get started it’s fun and you don’t mind it!
Just start the website now, for yourself (not for anyone else). Start it without any expectations and without any plan to share it with people. Just build the website and start writing in it FOR YOU so you can at least get used to it. That’s the best piece of advice I could give you. Why? Because you don’t know if you even like blogging yet! You haven’t even played around with it, found your tone, or uncovered your core concept. Just build the site without any expectations, write something, and see what you think. Get used to having a blog and get used to writing. Don’t try to go full steam ahead and try to be the best blogger in the world immediately. Because the truth is that you might hate doing it. The first blog I started smacked me with the realization that blogging was a lot of work and required a lot of time to write, and I wasn’t ready for it. I didn’t want to do extra writing at that point in my life and I didn’t even know who I was enough to write to an audience. By the time I started Lost Online I felt ready and was super excited to sit down and write regular blog posts. So just start the blog and see what happens. Because you may enjoy it, or honestly you may hate it. But you won’t know until you try.
2. Don’t share it right away!
I see this same mistake again and again and again in my Instagram feed. So often people start a blog, write the “About Me” page, share it ALL OVER social media, write ONE blog post, and never touch it again. It makes me cringe when people do that.
There was a time when I counted eight different girls from my school who all started a blog in the same semester, none of whom published more than two blogs. And that’s fine! They didn’t like it! But why blast it out to everyone you know on social media when you don’t even know if you really want to have a blog and put in the work?
Just because you created a website, doesn’t mean you have to share it with everyone immediately. I built several websites before this one and they went nowhere because I wasn’t committed to them and hadn’t found my voice or my core concept. I’m so glad that I didn’t subject everyone to all of my trial run blogs before I made this one. Because if I did, I don’t think people would have taken this website seriously. Even when I had Lost Online, I didn’t share it publicly until I had the blog for nine months and published over a dozen blog posts on it.
I highly recommend doing this same thing and waiting until you have about 10 posts up before you share it with everyone you know online. It makes it FAR less awkward. When you share a blog with a good amount of content on it for the first time, it actually impresses people. It shows that you cared and you put a lot of thought and work into it and your followers will be excited and interested in it.
Taking that time to put some thought into it, find your voice, practice writing, and put some touches on the website is what will set you apart from the girls who get eye rolls for starting a blog and makes you a girl who gets subscribers.
3. View your blog as a hobby and/or portfolio
As I mentioned before, I wanted to start a blog for years before I started this one. My big issue with starting it was I had no idea how to become “successful” and I was putting WAY too much pressure on my blogs from the beginning. I was expecting my websites to be flawless and look like Jenna Kutcher’s. I was expecting myself to have massive engagement right away and brand sponsors left and right.
Then I ended up taking a digital media class in college where my professor felt so strongly about the importance of having a blog as a communication major. She told us that employers love to see that communications students have a blog for many different reasons. It helps them get to know YOU, what you care about, and what kind of person you are beyond a LinkedIn Profile, it also acts as a portfolio, and best of all it shows that you’re a hard worker. She told us over and over again that semester that having a blog is the best thing you can to do help you get a job after graduation. For employers, it shows that you’re somebody who come backs every single week to write an article without anyone telling you to. That one habit proves that you’re committed, that you’re a hard worker, and that you have a project to do in your free time (you’re not just another college student who spends all their free time drinking).
When my professor shared that piece of knowledge with me, that was the exact advice I needed. It was the perfect logic so that I could trick my brain and get out of this mindset that I had to be successful at blogging. Instead, I started to approach blogging as a portfolio and a hobby. I was working on a project that would make me hirable after graduation and I discovered that I loved writing for pleasure and hitting that gorgeous blue “Publish” button whenever I could.
So if you’re brand new to blogging, my advice to you is the same that my professor gave me back in college. Create a blog as a portfolio and a hobby, not as a way to become the next superstar blogger. It’ll take the pressure off you and allow you to have fun in the beginning and get into the habit of writing.
Side Note: I also don’t want to forget that my digital media professor was right! My blog did help me land jobs after college. I put my blog on my resume, LinkedIn, and Indeed and every interview that I went to the interviewer told me that they read my blog and that they were impressed with it. They also would always say, “Oh I loved that blog that you wrote about…” It was a great conversation starter and they were obviously impressed. It also helped me connect with employers on personal topics like spirituality, self-help, and social media use so I’ve had deeper conversations during job interviews because of it.
4. Give yourself some grace
My next piece of advice to you, and probably the most important piece of advice, is to give yourself some grace. Know that no one has ever known how to do this work right off the bat. Blogging is a completely unique and brand new career path, and sadly there’s no blogger school that you can attend to learn everything that you need to know.
So before you get yourself in a frenzy and try to do it all at once (before you pull a Heather) understand that starting a blog is one massive learning process. You have to learn how to design graphics, get readers, utilize SEO, get engagement on social media, create automated emails, create a downloadable freebie, etc. It’s no small task. So give yourself some grace and know that it’s going to take a LONG time before you figure it all out. The best thing you can do is relax about it, take your time, and know that it will all get done eventually.
5. Wherever you are in the process, that’s completely fine
Whether you haven’t started your blog yet, started a blog and didn’t do anything with it, or have had a blog going for years – that’s completely fine. Don’t get wrapped up in where someone else is at with their website or where you think you should be with it. Be proud of whatever stage you’re at!
Maybe you just figured out your name for the site, or just created a WordPress or Squarespace account, or started building your site, or if you just posted your first blog or your 100th blog – be proud of where you are in your blogging journey. Because I promise you, someone is looking at you right now wishing that they were as far ahead as you. So celebrate every single one of those tiny milestones because each one of them is amazing and is progress towards your long-term goals.
6. Don’t be afraid to ask for help
My last final piece of advice before I wrap up this post today is to not be afraid to ask for help with your website. The longer you have a blog the more work you’ll realize that it is. It’s like starting up a business. No one can do it on their own. That’s why all of the “successful,” full-time bloggers have an entire team of people behind them. So when the time comes, don’t be afraid to ask someone for help.
You can do this by hiring an intern or a business coach, hiring a creative from Upwork, hiring a social media strategist, networking with other content creators and learning how you can help each other, and attending masterminds and conferences. You won’t be able to do this all on your own forever, so don’t be afraid to ask for help ESPECIALLY if you find yourself getting burnt out or really loathing one part of blogging. For example, I can’t stand creating Pinterest graphics, so my coach and I are working on finding someone to create Pinterest graphics and captions for me. You want to make sure that this type of work is fun, exciting, and energizing for you because if you’re hating parts of it and getting burnt out, you’re going to either give up or lose readers because they’ll be able to tell when you’re not enjoying the process.
Thanks for coming to Lost Online!
As always, thank you so much for coming to Lost Online. I know exactly what it’s to be on the other side of starting a blog and having your mind filled with limiting beliefs as to why you can’t do it. My only wish is that someone out there read this and finally broke through that fear-based mindset and started their very own blog. Let me know if you do! I would LOVE to hear from you.
Before you head out, remember to let me know your thoughts in the comments! Do you want to start a blog? How long have you been wanting to start a blog? What do you want your blog to be about? Did any of these limiting beliefs sound familiar to you? Are there any limiting beliefs that you have that I didn’t mention above? Which piece of advice helped you the most? If you could come up with your own advice for new bloggers, what would it be?
If you like what you read here, remember to go down to the bottom of the page, click that “+” symbol, and type in your email where it says “follow blog via email.” You’ll have all future blog posts sent right to you! Thanks for coming to Lost Online!
Photos by Ray Reyes @rocketsciencephoto.